Innovation and sustainability, the new criteria of the new real estate projects

Innovation is a fundamental element that allows the real estate

sector to continue growing and expanding horizons. The new profiles of

users who want to buy homes lead us to offer new solutions and anticipate the

needs of customers, with flexibility as a fundamental business premise.

This is important, since the criteria when buying a home are

changing. We must be aware that currently the demands of the users are

established according to the trends and social awareness of the moment, so that

users seek different solutions to the traditional market. 

One of them is the concern for the energy sustainability of

housing, a trend that seeks homes where new technologies play an important role

in favor of efficiency. And it is that the new owners, in addition to

looking for a controlled supply bill, see in the environmental criteria a

desirable requirement when purchasing a home.

According to the European directive, as of 2019 all public

buildings of new construction must be of practically zero consumption and, a

year later, new buildings of private ownership. This makes users who are

going to choose a new home to take into account, not only the laws, but the

impact they will generate on the environment with the use of the same at a time

when environmental awareness charges more and more important. 

In addition, sustainable housing produces significant savings

and is a differentiating element for
real estate in Dubai. Today, energy

excellence and housing are two sides of the same coin. You can follow the

standards and get a right home. But you can also go one step further by

offering a 100% sustainable and differential home.

On the other hand, new technologies and, in particular, the

development of Internet Of Things (IoT) solutions applied to the real estate

sector are another of the elements that define this moment of change in the

demand criteria. This trend lies in applying new technologies for the

benefit of the user. That is, simplify the conditions of the environment

to increase business opportunities in the real estate market, although in Dubai

there is still a long way to go. In this sense, IoT devices can be

installed in any element of the house to provide the user with information

regarding them, for example, with automatic switching on and off of lights or

automatic temperature regulation. 

In short, the preferences of the end customer are constantly

changing. The factors that concern society in general and, therefore, our

end customers, such as sustainability or efficient resource management, are

also reflected in their housing purchase criteria. As agents of the real

estate sector, we must be able to give consumers a final product according to

their new needs and know how to adapt to the frantic pace at which our society