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SEO Will Be a Thing of The Past and Here's Why



SEO Will Be a Thing of The Past and Here's Why


Everything we need to grow our business is more selling

of our products and how it is possible of course it requires marketing to get

popularity among people thus will urge people to buy the product. Marketing

could be offline that is the traditional ways and the other is online that is

SEO. 


SEO (Search engine optimization) was emerged about a decades ago and was

not common as now, every organization today has a separate SEO department. With

time SEO has changed as it was before thus increased its demand and importance

almost in every sector.


We all are aware that SEO is not new it has evolved in

past but the changes that have made in SEO due to different google algorithms

gave it a peak in recent years and still the expecting new trends in 2020 will

surely help in effective business growth.


So ...what

is SEO?


SEO stands

for Search Engine Optimization. And this is probably one of the few things

that have never changed. It refers to techniques that help websites achieve

a higher ranking in organic results, making them more visible to people who are

looking for companies, products or services through search engines like Google,

Bing and Yahoo.


There are

many components that help improve SEO in site pages. Search engines look

for elements like title tags, keywords, image tags, internal link

structure, inbound links (so-called inbound links).


But search

engines also control the structure of the site and the design, visitor

behavior, and other external factors (i.e. that live outside your site), to

determine how to classify it and place it among the results pages.


But to

explain the importance of SEO today, we need to study how it has changed and

outline exactly what the SEO is not.


How has SEO changed?



SEO now is somewhat very advanced and import the most

of technology in it. Take a look at how SEO has changed and become more

demanding now.


Doing SEO is not inserting as many

keywords as possible into the site:



Optimizing

with keywords does not mean adding as much as possible in your content. In

fact, this could even damage SEO, because search engines will recognize that

you are doing keyword stuffing – which means entering keywords too

many times, simply to try to position yourself for those particular keywords.


Nowadays, you

have to use keywords naturally within the content, not by forcing

them. I’m not going to give you a particular number of repetitions of the

same keyword within each page, but if you seem to overdo it, you should stop

writing it.


SEO today is more focused on content

than on keywords:



Before

creating a new site or blog page, you are probably thinking about how to insert

keywords in the post. But it shouldn’t be the only thing to focus on –

maybe it shouldn’t even be your primary goal. Whenever you create content,

your goal should be to write what really matters to your audience, not how many

times to add a keyword (or phrase)!


If you do

that, the page will naturally optimize for the most important

keywords! Understanding your target audience (the buyer personals,

which is your buyers) and what interests them is the secret to attracting

visitors who are interested in your
law essay help UK websites, through search engines.


Searching on social media is an

important factor:



One of the

biggest changes in the last decade are the way social media plays in

SEO. Even just a few years ago, the content you wrote in social networks

made no difference. Now the SEO takes into account tweets, retweets,

authorities on Google+, and other social signals.


Searching on

social media is important both for shared content and for people who are

connected to you. They could be a Facebook friend, a Twitter follower, or

a connection with another social network.


This means

that when you are thinking of an SEO strategy for your company, you must also

think about the social strategy that fits into the puzzle.


The visitor experience on your site

is important:



Think of

Search Engine Optimization as “Search Experience

Optimization.” It is not important for users to only find your

website, but also (and above all!) Stay on your site and interact with the

content.


The SEO takes

into account the visitors: both if the visitors were a lot of time on your

website, and if they were involved with other contents. If you position

yourself well for a keyword and attract a visitor who is not interested in your

content and will leave soon, for sure this will not help. Think about your

visitors and the content they are looking for, rather than how many people you

can attract!


The first page in the ranking does not

mean guaranteed success!



In the past,

the success of SEO was measured based on the position reached in search

engines, particularly if the first position on Google was reached (top on the first page). But to classify first for a period, does it mean to have

results?


Not

always. You could position yourself very well for a keyword not suitable

for your business. This way you appear on search engines, get a lot of

traffic, but then site visitors realize that your company is not what they were

looking for. You can’t make money online out of this traffic, so

classifying yourself for this particular keyword is basically useless.


Also, you

don’t necessarily have to be in the top three results to succeed. In

reality, if you rank well in the following pages, you can still have a high

click rate, albeit a decidedly smaller one. This is good news for those

who can’t bring pages to the top.


But always

remember: the amount of traffic to your page counts much less than that traffic

is qualified.


So, to sum up, what is SEO now and

why it is important now?



It’s still

the same thing a decade ago – a set of tactics that, when used correctly, help

you position yourself better in search engines. It’s just that the tactics

you need to use have changed because what the search engines want has changed.


It’s up to

you to stay up to date on the latest trends, and remember that ultimately the goal of search engines is to provide the best possible experience to your end-users (researchers!). If you have this goal in mind, you will probably

make good SEO choices, even if you are not fully up to date on every single nuance of search engine algorithms.