Google: ‘We do updates all the time’ — somewhat confirming February update rumors

There was an update, in fact, multiple updates, but that is normal Google said.

Earlier this week, we reported on an unconfirmed Google February search algorithm update. In response to questions about an update, Google’s Danny Sullivan said on Twitter Thursday morning, “We do updates all the time.” He then referred to the company’s advice given around the November update, which Google has described as “several updates.”

Google’s response. Sullivan responded to several questions around the rumors of a February update on Twitter early Thursday morning. Here is one of the responses, but they were all the same:

Was there an update? Well, yea, Google said, “we do update all the time.” But this was not classified as a “broad core update.” Google updates generally now pre-announce those core updates. But that does not mean Google didn’t release an update (or updates) last weekend that impacted core rankings in some way. The data from the tool providers and the SEO community reflect big fluctuations in rankings. We illustrated and summarized a lot of that in our original story.

Nothing actionable and nothing to fix. So with these updates this week, Google is again saying that there is nothing actionable you can do or fixes you can make to adjust things. The company told us it is making technical changes to try to address them, but will it matter?

What was this update? This is the big question. It lasted longer than most other unconfirmed updates. In fact, in some cases, it looks like Google may have pushed out an update or a few updates Friday night and then maybe reversed it a few days later. Of course, I do not know for sure, it is just a guess. But I’ve seen several charts of specific sites hit that seem to have recovered. Here is one:

There was an update. So yes, there was an update of some sort, but again, we have nothing actionable to give you from Google. For now, you just know that if you saw a lot of ranking shifts this past week, you were not alone.

Why we care for you. Sometimes with Google updates, Google may give us some advice or areas to look at. Other-times, Google will tell us there is no advice, just go make your site better. In any circumstance, it is also good to know that there was a larger update that impacted a lot of other sites and maybe there is nothing you specifically did to cause your rankings to go up or down in the Google organic search results.