Monday

Everything Marketers Needs to Know about the Future of Website Design


Business entities need to have not only a website today, they also need to assure that the site is aesthetically designed and functionally optimized to be capable to stand aside from the tough competition in the jammed virtual market. Since the website is the first mechanism of meaningful engagement with a probable customer, it needs to be done well and with an unsurpassed perfection.


Websites have always been necessary but in the 21st century, their essence has become even more important and notable. A glimpse at the latest statics proves the same.


  • In merely about 0.05 seconds, users to a site create an opinion about a website.

  • 57% of users assume that a website that is not mobile-friendly will never be approved by them to their friends and family.

  • The majority of people believe that it is not sufficient that a brand’s website is good on a laptop or desktop. It needs to be fairly impressive on their mobile for the site to be effective.

  • 38% of people feel that if the content of a situation or the layout is not attractive enough, they will not engage with the site moreover.

The above statistics, in a nutshell, indicate and re-affirm something that marketers have forever known – that websites deliver however they need to be meaningfully impressive including remarkable to catch user attention and engage them.


It has been no different in the gamut of website designing and the future appears to get even more demanding.


Here’s a list of elements that marketers need to keep a watch on:


  1. Mobile responsive website designing is not only going to grow stronger but also marketers can not only afford to ignore this fact they also need to incorporate the same in their site design. There are plethora of tools that are helping make sites mobile-friendly and marketers require to choose the right one for their brand.

  2. The use of multimedia, unusually videos need to go a step further to become a medium of micro-interactions. From the simple subtle icons to including innovative designs there need to be simple and minimalistic design elements to enhance the scope of interactions with the users.

  • Integrating design and data so that not only does the user to the site have an astonishing experience but also be a source of meaningful data that can be leveraged plus analyzed to make the experience more customized similar never before. Marketers need to consider user sentiments – the customer is not looking at generic content, he is wanting the brand to display content that is particular to him and about his interest area. Hence, it is necessary to ensure that the site is transmitting information that is user-specific and personalized.

  1. Marketers need to manage their users as human beings and not like bots. Hence, the website necessitates to transmit a lot more confidence and trust – the design, the element, the language, policies and conditions, terms of use, and any other type of information that needs to be streamlined, eloquent and conversationally upbeat to make home brand intentions fruitfully.

  2. Powering websites with bots and artificial intelligence as well as the animation is the way to secure the site much more effectual and successful. And this trend will remain in the future too. In the end, the more interesting the site and the user interface is the more immeasurable effect it will have on the user. Everything is about the proximity of specialized content and presented it in the safest possible manner.

  3. VR or Virtual Reality and Augmented Reality (AR) are couple facts that site developers need to focus and sharpen their skills. These are areas that are growing fast and marketers and brands need to meet up to the expectations of modern times.