What’s a DAM and why should you care?

What should a digital asset management (DAM) platform does and what are the many ways that a merchants differ from one another?

Digital Asset Management platforms, often called DAMs, are software applications that market, organize and enable the more efficient use of an organization’s complete library of digital assets. A DAM is the “single source of truth” where marketers can discover every relevant version of the media assets that possess been created for the label — images, PDFs, the photographs, audio, video, and also even virtual reality or other cutting-edge formats.

The additional benefit of a DAM is that certain assets are appended with metadata that can provide information on anything the marketer might need to know before using the asset, such as whether the company owns the perpetual benefits to use a photograph (and in what markets), whether the legal team has recommended a video, and that an infographic or whitepaper has been inspected to ensure it complies with the brand’s design standards.

Also covered are profiles of 18 leading vendors, capabilities comparisons, pricing information, and recommended actions for evaluating.