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5 Pros of Introducing Self-Service Mobile Apps in Retail Sector




Businesses around the globe are impacted massively if any

misfortune happens in the world. Retail industry becomes among the most

affected one as any unfortunate situation occurs. Companies realize the need to

digitize their huge businesses in a way that their revenue isn’t reduced in

comparison to the current sales. There are numerous strategies that increase

the business performance handling all operations in an efficient manner as no

technique can match the level of potential benefits provided by the mobile

strategy. In the retail industry, huge names have already switched over to

self-service mobile apps recognizing the number of advantages it provides to

the businesses. These mobile apps are able to perform all business operations

proficiently improving the user-experience of customers.



Self-service apps not only satisfy the needs of business and

customers but are successful in driving revenue for retail businesses. Let’s

have a look at the major advantages these apps give to the retail industry.


Mobile Payments



Self-service mobile apps are beneficial as it lowers the

transaction costs allowing accepting mobile payments through POS system. It

makes the shopping experience convenient and removes the need to purchase POS

equipment that is comparatively expensive. Previously retailers faced the

problem of paying an extra fee for each online debit or credit card payment. It

has eased the way of the entire payment process by introducing mobile app

in-store payments benefiting retailers to a great extent. It allows various

businesses including the restaurants to accept mobile orders and payments to

directly deliver the food to customers keeping the business operations to run

smoothly.


Analytics



Retailers put every effort to improve the user experience of

their customers that involve the purchasing process too. For exceptional

purchasing experience, it’s important to analyze customer’s data to

continuously improve the efforts. This data is extremely helpful in numerous

factors like deciding business initiatives and identifying digital marketing

campaigns to know which one is worth investing. However, many retailers are not

able to collect customer’s data due to unavailability of analytics tools. A

self-service mobile app allows businesses to analyze the important data related

to users i.e. the behavior, retention rate, bounce rate and purchasing history.

This helps in better decision making guaranteeing increased ROI and better user-experience.


Sales Support



Another major importance of introducing self-service mobile

apps is to increase sales support. It reduces the labor costs allowing

customers to address their needs of their own by using functionalities that

easily locate the important information. These functionalities have reduced the

need for involvement of in-store employees as customers themselves can find

anything from discounts, items in stock or making a purchase. These

functionalities in mobile apps have made it convenient for customers to

directly purchase products online instead of physically going to the store.

Through the insight of analytics, retailers are able to identify the purchasing

rates in order to more match the labor supply accurately.


Geo-Location Targeting



Besides reducing the overall costs for retail business,

self-service apps provide ways to boost revenue. As mobile applications ask for

permissions to access several built-in device capabilities like location,

camera contacts etc. These mobile features can be used in various ways to drive

revenue. Geo-location capability allows accessing the location of users,

allowing businesses to promote certain products, discount, sale or ad according

to the specific location. As soon as the user enters a certain location, a push

notification will be generated targeting the on-going happenings that might

interest the customer. Location-based targeting also facilitates users by

updating them with clothes according to the changing weather.


Loyalty Programs



Another advantage that retail businesses gain by introducing

a self-service mobile app is to introduce loyalty programs. These rewards

programs captivate the attention of customers and even interest them to return

again to the app. Returning customers are the biggest opportunity for retail

businesses as they are more likely to make a purchase. Thus, loyalty programs

have the ability to encourage returning customers for purchasing products. With

the emerging trend of loyalty or reward programs, customers tend to stick with

a particular business to increase their loyalty points. It eventually drives

more traffic towards the mobile

application development company
with more retention rates and increased

revenue of the businesses.


Conclusion



With the passage of time, retail businesses have become

aware of the need to introduce self-service mobile apps. These mobile apps

benefit the retail industry in various ways taking businesses to the next level

of success. As customers prefer to use the mobile application instead of

physically purchasing a product form store, these apps will ease the whole

process making it convenient for the customers. Self-service mobile apps reduce

labor costs, accept mobile payments, and minimize check-out times to increase

retail business revenues. It connects with the customers and improves their

overall purchasing experience.