How to Make Product Reviews: All the Advice

Do you know how to make effective product reviews? More and

more people are looking for products online that they are interested in buying.

According to IAB’s annual e-commerce study, 49% of users turn to blogs or

forums before purchasing an article.

Now, the customer relies more on the evaluation of an expert

than on the indications of the brands. For this reason, knowing how to make

reviews seems essential to reach potential buyers and stand out from the


Making a review isn’t just about whether you liked what

you’re evaluating or not. You must also indicate your reasons and argue why you

offer this point of view.

What can contribute to a good review?

The first step in knowing how to make reviews is learning to

define the goal of the analyzes you want to carry out. The advantages that a

well-made criticism can bring you are the following:

Increased visits. The potential customer tends

to use the views he sees on Google to make the purchase. If you position your

analysis well, you will significantly increase visits to your website.

Get more links. Product reviews can be highly “linkable”. A quality review can end up on a multitude of websites

that link to yours. Furthermore, this link can also be shared on specialized

forums and blogs.

More visibility. If you are good at analyzing

products and articles, over time you will be considered an expert. When you

reach this state, your work will receive more attention, regardless of the

quality of the product. This, of course, will have a positive impact on visits

to your website.

Earn through affiliation. Did you know that you

can get an economic return on your evaluations? Affiliate marketing involves

direct traffic from the web pages to the merchant’s website. If you insert an

affiliate link in the post, for every sale that generates visits you will get a


Essential points to make a review that convinces

Before starting to design the structure of the analysis, it

is necessary to be clear on these aspects. Otherwise, your ability to attract

customers will be significantly reduced:

Send a real experience. The user wants to know

everything about the product and how the analysis process was. How is the

packaging, how did you use it, its size, what do you like best, etc. You have

to describe exactly each step.

Create your style. Very technical, fun, simple,

serious and conversational mix … define your aptitude for making reviews. It

is essential that you always keep it, as changing your attitude every now and

then will take away your credibility. And obviously it has to look natural, not


Demonstrate competence: the reader or viewer

must feel that they are facing criticism from a person who knows what they are

talking about. If you don’t feel like an expert, the reader won’t trust the

analysis you did.

Be honest in your opinions. If you don’t like

something, say it. Don’t be afraid of what users or merchants will say next.

Analyze the pros and cons of what you have in your hands. In the end, you have

to say whether that item deserves to be bought or not. If someone has come to

your reviews, it is precisely because they want to know your opinion.

Being too objective will not make you stand out from the

competition. Keep in mind that today there are numerous websites dedicated to

this activity. You will achieve success if the user trusts you and a special

relationship is generated between you.

How to make reviews: essential steps

A review, like a blog article or a newspaper report, needs a

structure. In this case, the approach to be developed is as follows:


1. – Presentation of the product

Currently, given its success on YouTube and blogs, it is

more common to use the term unboxing. In the presentation you have to show the

product how it arrived in your hands. We advise you to deal with the following


Name of the manufacturer

Information about shipping

Quality of materials to protect the package

during shipping, if any.

How did you get it?

Contained in the package. That is, cables,

instruction manual, other accessories…

Physical characteristics of the main product.

Visual material can be of great help in this part of the

narrative. You can choose to record it on video, if what you want is to give it

dynamism. It is advisable to acquire images of the package and complete it with

infographics with additional information of interest.

2. – First impression

After the presentation of the product it is time to relate

what you have felt by seeing or touching it. At this point of the analysis do

not go into technical evaluations, just say what it transmits to you. You can

say if you expected it to be more or less heavy, if you like its touch or if

the size is ideal for you, for example.

Before going into a detailed observation, you can briefly

comment on a few things about the trader. Its relevance in the market, more

important articles, and recent models … complementary information that is

useful for contextualizing.

Making reviews also involves knowing how to make the most of

each part of the format. Many experts separate the unboxing part and the

touchdown part to expand related content. In addition, they introduce keywords

that help them position them.

3. – In-depth analysis of the article

Each product is different, so there is no established script

for doing this job. There are three points you need to face during a review:

objectives, features and functionality. Within these sections it is possible to

develop all the information that could be useful to the customer.

The best way to do a good review is to talk about things

that the potential buyer wants to know. For example, if you have a cell phone

in your hand, talk about the processor, camera or internal memory. In the case

of a cosmetic product, its composition, consistency and colors arouse great


Always try to provide the user with as much information as

possible. Take photos of the product from different points of view, also

enlarge the points that you consider relevant. If you opt for the video format,

don’t skimp on detail plans. If you analyze a software or video game, it is not

a bad idea to record your impressions while using it.

Typically, these studios often have two types of viewers,

experienced and inexperienced, each with their own expectations. Throughout the

review try to involve both, always trying to maintain a balance in the

language. Experts will appreciate multiple technical descriptions and novices a

summary at the end of each section.

4. – Conclusion and final opinion

One of the key parts of making reviews is knowing how to

close the criticism. To conclude a review you have to make a product evaluation

and show your opinion about it. Don’t forget that you have to be as impartial

as possible in this chapter.

First, summarize the most characteristic points of the

product and highlight its virtues. Try to show the buyer what the benefits are.

If the rating is negative, specify the properties that do not recommend buying

it. But above all, make recommendations on the product or on the needs that

customers interested in that type of article may have.

Small comparisons should be made so that the analysis does

not come down to requests and praise. Use this resource to compare features and

highlight what you find convenient. Never speak ill of brands and products and,

above all, do not try to generate controversy.

Finally, you have several alternatives to give your final

evaluation. If you limit yourself to a certain product, you can opt for the

classic method based on the scoring system. On the other hand, if your field of

work is wide, you can limit yourself to recommending the purchase or not. The

third option is to recommend the product to a specific audience. This is a

frequent resource on websites with experienced and novice followers.

Sponsored review tips

If your website has an industry reputation, some brands may

be interested in working together to promote their items. To better manage

reviews of this type in a professional way you have to deal with these aspects:

Professionalism. All the work you are about to

do must be serious. Do all the research you need to be properly informed. Ask

other experts for opinions and compare them with the analyzes you have carried


Show appreciation. When a brand contacts you to

analyze its product, you need to establish a good relationship. It’s a job, so

try to be as professional as possible with the sponsor. Likewise, thank you for

the opportunity to use the product and offer it to your follower community.

Knowing how to make reviews will earn you a reputation and

allow you to distance yourself from the competition. Likewise, it is also

important to check the spaces where opinions are essential.

Author Bio:

Franklin is a professionally belong to finance and he is

working with a well known company where he support to get Commercial

Licence in Abu Dhabi
. He also writing articles on different niche to share

his experience to the world.