This article will shed some light on the terms known as black hat and white hat SEO and we will get to know what's good and what is not when we optimize our website and its content.
What is Black Hat SEO?
From the 'SEO dictionary', the term black hat SEO has to do with the abusive techniques that will force the search engines to look at a specific site and rank it. This might work at first, but the algorithms can already see some of these techniques that have become common for a fast result.
Such practices to trick the search engines are, for example, the excessive use of keywords, especially in headings and subheadings; transparent keywords to the user or the so-called hidden text, automatically generated content, pages redirecting automatically to other content and more.
What is White Hat SEO?
The white hat SEO has to do with the good techniques in the 'eyes' of the search engines. These are considered ethical techniques for the ranking, helping thus, the positioning of a website or blog. However, working on the white hat is a process that requires dedication and results may take longer to appear (this is why so many people opt for black hat in order to 'try' something more 'effective') but the results could be much more safe and satisfactory on a long term.
Keep in mind that Google has plenty of tricks up its sleeve to penalize anyone who doesn't act in accordance with the policies and rules of their website - this includes removing your page from any of the positions. Fair enough, after all, why Google would 'reward' somebody with the top spot if the site doesn't provide good content for its users and at the same time, doesn't meet the requirements of the algorithm?
For those who are interested and want to get to the top of Google search results, visit the webmaster guidelines page. There, you can find more information about how to create good content, how the design of your blog/site should be and how to work with your links. Also, you can find mentions about black hat SEO techniques.