First, this means that all blogs on blogspot will be granted a free SSL Certificate whether it is something that you want or not. Before, the webmaster was the one who decided whether the HTTPS was right for your site. Today, it has become mandatory which means that you will need to be prepared for the benefits and potential consequences.
The Blogger.com HTTPS Notification
The notification that was sent out by Blogger.com essentially stated that everyone who visits a blog on their domain would be able to view it through an encrypted connection. In addition, all bookmarks and links will still work on your site, but the HTTPS Availability setting will no longer be present and your blog will always use the HTTPS version that is available.
Those who log into their Blogger account will see the message and can interpret for themselves the ramifications of what it truly means. It should be noted that this is only for domains on Blogger.com that are free and that the custom ones will continue to go on functioning as they have in the past. That means there will be no support provided by free SSL HTTPS to custom domains.
While this will naturally cause some concern for webmasters because Blogger.com does have some limitations that are well known, the truth is that this particular change may bring about a better, more secured experience to those visiting the sites as well as have a positive impact on search engine optimization (SEO).
What is HTTPS?
The use of Hyper Text Transfer Protocol Secure (HTTPS) is basically a secure version of HTTP. This means that the data which is transferred between the user and server is now encrypted and protected from access or hacking from unwanted third parties.
HTTPS as a ranking signal
Perhaps the most notable impact is how it will affect the SEO of your site. With Google in particular placing a higher importance of HTTPS as compared to HTTP sites, the secured connection actually makes a positive impact thanks to the additional security. Better security means higher ratings for your blog.
In addition, your blog might actually run a little better with a secured connection as compared to your competition, some of which might not enjoy such a connection.
Since all of your traffic will now be automatically diverted, there will not be a negative effect in terms of loss or lowering of your SEO. In fact, this is actually a good move for blogspot.com and is certainly a worthwhile addition to all of their blogs as the support offers solid benefits for every blogger who uses their domain.