Thursday

SEO 101: Insight on the SEO Risks to Take or Not to Take!


Search Engine Optimization, or SEO, is constantly evolving, and it’s hard to have a perfect strategy that works for every website. In fact, most SEO companies and webmasters rely on Google’s guidelines and follow the basic white-hat techniques to gain more in terms of ranking and traffic. That said, SEO is also about taking new chances, because if you are following the same strategy for your website for months, it’s hard to expect a huge change in results. It is necessary to evaluate the risks you want to take and the ones that must be avoided, of course after discussing all aspects with the SEO Company that’s working for your brand. 


Below is a quick list for your help. 


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Risks worth taking


  • Improving website functionalities. Your website is the face of your brand and key to online marketing and SEO success. It is absolutely important to work on the features, design elements and functionalities of your website, so as to improve user experience. Eventually, SEO can bring traffic, but the website has to be good enough to retain it. 

  • Collaborating to give high quality links. We all know that link-building is critical for SEO, but if you are acquiring links, you have to take the risk and give links to other websites, as well. This is the precise reason why we used the term “collaboration”. It may seem daunting to link another website to yours, but it’s necessary and pertinent. 

  • Changing URL structures. If you don’t have optimized and well-thought URLs, you should definitely consider changing that. This may seem like a risk, because some users may follow a few specific pages of the website, but working on URL structure doesn’t mean hampering your SEO results extensively.

  • Redesigning the website. Once in a while, you have to redesign the website from scratch, and even the best portals have to be revamped to invigorate interest. It is a standard practice and has to be encouraged, also because it allows a brand to work on on-page SEO from scratch. 

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Risks to avoid


  • Avoid doorway pages. Google has a tendency to penalize websites with doorway pages, and unless these pages have amazing content that’s relevant to users, these should be avoided. It may seem like a standard practice, but best SEO experts recommend against it. 

  • Don’t chastise neutral backlinks. You need quality backlinks for sure, but neutral backlinks are those that may not affect the overall performance of your website or SEO results. There is no reason why you have to disallow neutral backlinks. Google knows that it is impossible for a company to completely control how it’s being used by other websites, so these backlinks not always penalized. 

  • Don’t delete entire pages. It may have considerable effort on part of the SEO team to rank a page or to promote content through SEO, and therefore, it doesn’t make any sense to delete entre pages and parts of content. This is because it would also mean that all the content and ranked keywords are lost.

  • Using exact keywords. As Google continues to focus on voice search, it is necessary to use long tail keywords, conversational phrases in SEO. This is the best possible way of making use of keyword optimization. Also, keep an eye on how you are using anchor texts and if your website is gaining from current SEO practices. 

Hire the right SEO agency 


No matter whether it is about acquiring backlinks or improving the basic strategy, it makes sense that you get the best SEO Company for the job that can evaluate every aspect that may improve website performance. 


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