Tuesday

Amazing Tips to Increase Customer Trust in your Products and Services


Immaterial of the industry that you are in, if you are trying to sell your products or services online, especially if you are in the online gaming industry, chances are people would be sceptical of you.


That being said, there are few things that you can do to ensure that prospective customers who arrive on your website are ensured of your legitimacy and take into consideration your offerings. So, with the help of Umbingo, we created this small list that will help you in making your customers trust your website.


customer trust


1. Cite research (if you can)


When you say your product is effective, people have a right to be sceptical. When 20 independent scientists confirm that your product is effective, it’s much harder to debate its legitimacy.


2. Include real customer testimonials


Landing pages and product pages always do better when they feature customer testimonials. Track down a handful of people who have used your product (and are happy with it) and ask them to write up a short testimonial. It’s much better if it comes from a real person — people can usually tell when a testimonial is made up. If you can include a headshot of the person leaving the testimonial, it will add to your credibility.


3. Include images or videos of people


People trust other people more than they trust corporate brands. That’s why including images of people in testimonials will help sell them to your customers. But you can include images or videos of people almost anywhere on your product page to build customer trust.


4. Offer a money-back guarantee


Conversions skyrocket when people have some reliable foundation for their purchasing decision, such as a free trial or a money-back guarantee. For products or services, money-back guarantees are often better, since even if the product doesn’t work, your customers will be disinclined to send it back due to the hassle of arranging shipping. The point is to make your customers feel more secure with their purchase.


5. Showcase trust badges


Trust badges can also make customers feel more trust in your brand. Display icons or logos from your partners, previous clients, and affiliations; this might be all it takes to convince a sceptical customer who’s on the fence.


6. Display aggregated customer reviews


Testimonials are a good start, and they can show off the subjective experiences of specific customers. However, your prospective customers also want to see something more objective, which could apply to all your customers. Accordingly, it’s wise to feature your aggregated customer reviews for a given alternative health product so customer can see an average rating.


7. Avoid exaggeration


It’s tempting to exaggerate, and many of us are guilty of it in our day-to-day lives. But exaggerating the benefits of your product is only going to make your customers more sceptical and therefore it is something that you should avoid at all costs.


You might not be able to fabricate your brand’s history or conclusively prove that your product works, but as long as you show your customers that you can be trusted, and give them touchstones that make them feel more comfortable, you can easily boost your conversion rate.


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