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25 Best Social Media Management Tools to Schedule Your Content


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In

today’s digital world, business depends on social networking and marketing. It

doesn’t matter whether you are running a side hustle or a large organization.


Social

media has become a radical way of marketing your business to the rest of the

world. It helps people recognize what you do, makes it easier for you to

contact your clients, and noticeably increases your leads and revenue.


To

engage with brands and the most popular trends, most people use social media

accounts nowadays. There are vast amounts of brands’ pages that people follow

and also the public figures on Instagram.


In fact, according toGlobalwebindex, 54% of

global browsers use Social media to research products.


Six Degrees, which is widely considered to be the first

noticeable social media site, made it possible for clients to create a profile

and make other clients their friends. The seed of a massive revolution was

born.


When

people say today that social media has taken over the world, we can’t say

that’s incorrect. We live in a world whereFacebook

alone has over 2.45 billion users worldwide
.


Social

Media creates a medium where clients can reach the maximum number of people

without sacrificing interpersonal communication.


How Businesses Can Use Social Media


Marketing through

social media is crucial because frankly, consumers are sitting there, scrolling

for hours through their feed, waiting for you to get their attention.


Connecting with your target audience can

be easy if you are active on the channels that they use frequently.


According to EMarketer, 90.4% of millennials, 77.5% of Gen-X, and 48.29% of baby boomers are highly active on social media. Marketing through social media increases your inbound traffic.


It makes marketing through social media a terrific strategy. Every part of what you post is another chance to bring new visitors to your site. When this happens, it’s your chance to convert them into buyers.


To get the most traffic possible,

it’s essential that you continuously post content that is interesting and adds

value for your audience.


With social campaigning

tools like Facebook ads,

you can recognize new possible leads. You can do this by defining your ideal

customer through the ad platform.


Then, Facebook helps you

advertise to those who show the same types

of actions that your target audience does.


Marketing through social media is cost-effective. One of the most significant benefits is that it

helps you reduce advertising expenses without sacrificing outcomes.


Most

of your social media results will come from spending time making quality

content as well as having conversations with your followers.


That

is why93% of social media advertisers use

Facebook Ads regular
ly.


A lot

of social media channels provide amazing targeting

potentials
, making you focus your efforts on

the types of consumers who are interested in what you do.


What is Social Media Management?


Social

media management is the process of organizing and scheduling your social media

content and following marketing campaigns.It’s more than just posting updates to your business’s

social media profiles.


It

also includes interacting with your audience and looking for new chances to

increase reach and visibility.


Developing a Social Media Strategy


Making a social media strategy is an integral part of

making sure that each of your campaigns is helping you get closer to meet your

marketing goals.


After deciding which platforms you intend to use,

you’ll need to think about how often and what types of content you will post

and then promote.


Considering

how you plan to make interactions and responses is a consistent part of your

social media management.


Do

you want to target potential customers and start a conversation?


How

often will you respond to your concerns on your page?


All

of this and a lot more should be in your social media strategy.


Creating Social Media Advertising Campaigns


Planning

and organizing social media marketing is a significant part of social media

management. It is from here that you start the process of creating a potential

business.


Though

there is a lot of work that you can do to contact your leads through well-made

social content, social media marketing complements this organic activity by

allowing you to target specific audiences and improving visibility.


For example, using Facebook can result

in more income for your business as it enables you to find new leads that are

similar to your best customers.


These are people who may have never tried your brand

in the past but are motivated to visit after seeing relevant content from your

Facebook ad.


Creating a Social Media Schedule


Consistency

is a crucial factor in social media management. You see, no two businesses are

alike. Therefore, you can’t assume the same outcomes for every company that has

tried the same approach in posting on social media.


If

you want to keep customers engaged on these channels, you’ll need to post

quality content consistently.


You

can do this by making a social media schedule or plan that shows what you’re

going to post on which platform.


Making an editorial calendar for your social media management is a great way to

organize your business when it comes to a social media schedule.


You

can manage this calendar in a way that benefits your business. Make sure to

include necessary information like the posting time, content, and any link or

image.


Why is Social Media Management Important?


The

most obvious reason is that your consumers are active on social media. They

want to see updates from brands like yours, and they often welcome the messages

you give on social channels.


Moreover,

social media management is cost-effective. It allows you to encounter amazing

results when it comes to lead generation and conversion.


There

are a lot of tools that you can use to organize and plan your social media

activities, like content posting, engagement, and marketing. Let’s have a look

at some of them.


Here are 25 Best Tools for Social

Media Management


#1 Buffer


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Buffer is a software for the web and mobile, designed to manage

social media accounts, by providing the means to schedule posts to Twitter,

Facebook, Instagram, and Pinterest.


These posts are automatically posted at designated times.

Users can also analyze their results and interact better with their community.


Buffer’s interface is clean and straightforward. After

logging in, you find a content creation area where you draft and schedule your

posts.


You can post yourself or can use the scheduling tool to

have Buffer post for you.


Price: It has three plans that can be paid monthly or annually:


  • Pro plan: $15 per month or $144 per year

  • Premium plan: $65 per month or $663 per year

  • Business plan: $99 per month or $1010 per year

#2 HootSuite


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Hootsuite is a fantastic application for managing social media

profiles. It allows the user to control multiple streams at the same time and

monitors what customers are saying.


You can post updates, read responses, schedule messages,

view statistics, and more. Many universal brands use this timesaving approach

for social media marketing.


Price: It has three monthly paid plans:


  • Professional plan: $29 per month

  • Team plan: $129 per month

  • Enterprise plan: It is customizable, and the price depends on the features you are going to have in your account.

#3 BuzzBundle


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BuzzBundle allows a single person to manage multiple profiles. It ensures that companies will be able to monitor various online platforms using limited resources.


An individual on

your team can post or comment on social media through multiple accounts and

reply to different customers. It makes third party social media marketing more

genuine and personal.


BuzzBundle allows

this by using proxies and hiding your real location. It helps you with your

online reputation, even if you have delegated your social media management to a

third party. Moreover, you can easily switch among the proxies for better

operations.


It

has cool features like:


  • Analytics for every project

  • Cloud Storage

  • Unlimited number of personas

  • An unlimited number of scheduled twitter posts.

Price: It’s a little bit pricey. It has two monthly paid plans:


  • PRO plan: $199 per month

  • Enterprise plan: $399 per month

#4 SocialOomph


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SocialOomph contains a group

of exciting features for automating a large variety of tasks on social media

profiles.


Additionally, it

lets the user grow his or her followers on Twitter through recommendations and

analytics.


A user sends

direct messages automatically to new followers. A keyword search set up can

also be done to follow influencing Twitter celebrities.


Price: It has three plans


  • Free plan: Yes, you can use social oomph for free but with minimal features.

  • Professional plan: $17.79 a half month.

  • Twitter Unlimited: $6.79 a half month. That’s a plan exclusively for twitter.

 #5 Sendible


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Sendible helps you manage social media, schedule messages, interact with your audiences and measure ROI right from one dashboard.


It also makes scheduling posts on multiple social networks easy, as you can do everything from a single interface.


This interface

also provides analytics that measures the effect of these posts on your

audience. Sendible can handle multiple accounts, which makes it the perfect

tool if your business handles numerous clients and contributors.


Price: It has four monthly paid plans:


  • Startup: $59 per month

  • Business: $99 per month

  • Corporate: $139 per month

  • Premium: $499 per month

#6 Agorapulse


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Agorapulse allows you to

put your entire social network on one interface and manages everything from

there. It is loaded with comprehensive reporting tools that show the exact

effect of your performance as well as social media analytics.


The reports are

fully customizable and can be easily directed to PowerPoint laced with

magnificent graphics.


Price: It has four monthly paid plans:


  • Medium: $99 per month

  • Large: $199 per month

  • X-Large: $299 per month

  • Enterprise: $499 per month

#7 Pardot


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Pardot’s outstanding marketing analytics helps you maximize marketing and sales efforts by effectively managing your data. It makes you aware of your marketing performance and quickly takes information-driven actions.


The good thing is

that you can unite marketing and sales information in one place, so you’ll know

your marketing campaign ROI and effect on sales income quickly.


It’s superior in

so many different ways,
such as Building

smart data-driven campaigns, visualizing and understanding your campaign

performance, simplifying lead management, & getting a more intelligent lead

generation.


It

is an excellent choice for B2B businesses.


Price: It has three plans:


  • Growth: $1250 monthly

  • Plus: $2500 monthly

  • Advanced: $4000 monthly

#8 TweetDeck


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TweetDeck is a specialized tool that offers Twitter users a

comprehensive and completely free way to organize multiple Twitter accounts.


Businesses that depend on Twitter can handle multiple

accounts of different branches under one single dashboard. This way, they can

streamline their customer engagement and content syndication activities.


Price: Free


#9 MavSocial


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MavSocial is a visual content management and publishing platform

for brands and advertising agencies that use visual content in their social

media marketing.


The tool enables users to store media files in the cloud, to

plan and analyze campaigns and publishing content to all major social media

channels, including Facebook, Twitter, YouTube, Instagram, and Tumblr.


Price: It has three monthly paid plans:


  • Advanced: $19 per month

  • Professional: $59 per month

  • Enterprise: $599 per month

#10 Friends+Me


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It’s a management

tool concerned with publishing posts according to a premade schedule. It helps

you reach more people and improve your interaction with them, using its great

data analysis software.


This tool allows

you to stay productive anywhere through its Android and iOS apps. Browser

extensions are also available. It can also save old content on the web for

future reference.


Friends+Me can be utilized

on Windows, Mac OS, and Linux operating systems. It also offers SEO advantages

and allows you to develop your brand visibility on the internet and attract

more customers to your social media profiles.


Price: It has six plans with five monthly paid and one free plan:


  • Individual plan: $9 per month

  • Small plan: $29 per month

  • Medium plan: $59 per month

  • Large plane: $129 per month

  • X-Large plan: $459 per month

#11 Post Planner


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Post Planner provides information on the

top-performing content for any social account, hashtag, or topic that can be

used for planning in your social media marketing campaigns.


All the old posts

are ranked by how viral they are so that you can confidently anticipate the

engagement of your upcoming content.


Such content can

be managed in one dashboard by adding multiple accounts from Facebook, Twitter,

Instagram, and your favorite hashtags, keywords, and blogs.


Post Planner’s

rating system helps you decide the most interacting content available and

promises to get more engagement than any social media marketing tool.


Price: It has six plans:


  • Starter: $3 per month

  • Love: $11 per month

  • Guru: $24 per month

  • Master: $59 per month

  • Agency: $125 per month

  • You can also build a Custom plan

#12 CrowdFire


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CrowdFire follows the

philosophy of Clean-Engage-Grow, which is a recurring and a fool-proof strategy

of growth on social media.


Its ‘Clean’

features help to keep away unwanted and spam accounts, which do not add actual

value to the organization or the individual feeds.


The tool shows numerous features, including notifications about new un-followers or inactive followers.


It elaborates

Twitter analytics to help organizations individuals make more calculated and

smarter decisions.


Its DM Marketing

features help users to reach a larger audience and sell through Direct

Marketing.


Price: It is a quote-based plan. You have to contact the vendor to determine the price.


#13 Social Report


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Social Report is a cloud-based tool for social media management that’s

suitable for marketing agencies and social media managers.


Key features include publishing automatically, brand

tracking, team collaboration, social media monitoring and analytics, content

management and customer engagement


Price: It has three monthly paid plans:


  • Standard: $49 per month

  • Advanced: $99 per month

  • PRO: $199 per month

#14 Content Studio


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Content Studio is also a cloud-based social media management and content marketing application or platform. It helps users manage multiple social media profiles from one location.


It also provides users with a built-in composer that

enables them to customize content for their social media profiles.


Price: It has four monthly paid plans:


  • Pro: $49 per month

  • Small: $99 per month

  • Medium: $199 per month

  • Large: $299 per month

#15 Promo Republic


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Promo Republic is the only social media marketing platform with 100,000+ post ideas for businesses, marketers, stores, agencies, and international brands.


It coordinates

your marketing efforts across all locations. It includes content management,

post scheduling, automated publishing, and multi-user collaborations.


Price: It has two plans:


  • Solo: $9 monthly and $108 annually

  • Standard: $49 monthly and $468 annually

#16 Zoho Social Media Publishing


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Zoho Social is a web-based online office suite

containing word processing, spreadsheets, presentations, databases,

note-taking, wikis, and web conferencing.


It is a complete social media management

platform for businesses and agencies. It can manage multiple social media

profiles with unlimited posts scheduling capacity.


It can also monitor keywords through

search engines and provide you with fresh ideas.


Price: It has four annual plans


  • Standard: $10 monthly

  • Professional: $25 monthly

  • Agency: $200 monthly

  • Agency plus: $300 monthly

#17 Postlyn


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Postlyn is another

social media managing tool that can post on nine different platforms at once.


It has some

unique tools like “Postlyn’s Caption Manager” that enables you to create,

store, organize your posts, and use Captions with them.


You can manage

over 100 accounts and handle the right account at the right time using another

tool called “Client Manager.”


Price: It has 3 Plans:


  • Personal: $19 monthly and $60 annually

  • Business: $39 monthly and $120 annually

  • Agency: $89 monthly and $240 annually

#18 Hopper HQ


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Hopper HQ is a social media management tool that lets users schedule social media posts for automated

posting.


Its other key features include full image formatting, bulk

uploading, video post scheduling, and more.


Price: It depends

on the number of accounts. However, it starts at $19 monthly.


#19 Later (Instagram Scheduling)


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Later is

a tool for Planning & Scheduling Instagram Posts. Publishing automatically

with Later is 100% safe.


This tool is an official

partner with Instagram and uses the Instagram Graph API for posting, so your

account is always secure.


Price: It has five plans:


  • Free: for individuals

  • Plus: $9 monthly

  • Premium: $19 monthly

  • Starter: $29 monthly

  • Brand: $49 monthly

#20 Sprout Social


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It is a complete social media management tool. It involves the full system of scheduling tools, including the ability to post to multiple networks at once.


One noticeable publishing feature is its capability to tag

updates so that you can recall them easily for analytics. It handles team

engagement very well.


You can see other members interacting with clients in

real-time without delay, thanks to a

built-in tool called “on-screen indicator.”


Price: It has three plans:


  • Standard: $99 monthly

  • Professional: $149 monthly

  • Advanced: $249 monthly

#21 Viralpep


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Viralpep is a tool for social media management used by individual

marketing personnel, small businesses, and enterprises. It allows you to

publish, schedule, and analyze the content.


Viralpep also measures the ROI easily on all the social

media channels using all but one dashboard. It doesn’t have live support like

buffer unless you subscribe to one of the two highest-priced plans


Price: It has four plans:


  • Free: you can only manage three profiles with a 20-posts monthly limit, but you won’t be able to schedule content for posting later.

  • Professional: $10 monthly

  • Business: $35 monthly

  • Enterprise: $75 monthly

#22 Oktopost


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Oktopost is used to

enhance your online presence. It’s a single, comprehensive monitoring package

that helps to distribute content excitingly.


Another unique

advantage of this system is that you can include a variety of third-party

platforms and applications, such as e-commerce tools like Magento and

Salesforce, in addition to any software dealing with analytics.


Price: It is a quote-based plan. You have to contact the vendor with your requirements and then determine the amount.


#23 Proofer


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It is a social

media managing tool with excellent image editing and scheduling features. It

also features organized calendars. It enables the user to re-use any material

later on.


Proofer also coordinates

marketing and analytics for better decision making.


Price: It has four plans:


  • Freelancer: $12 monthly

  • Brands: $29 monthly

  • Agencies: $99 monthly

  • Enterprise: $249 monthly

#24 Automate.io


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With Automate.io you can create simple automated schedules or even complex

workstreams. It leverages cloud applications and related services to empower

you with such capabilities.


It is an ideal choice for large scale organizations

dealing with huge work volumes.


It can be used for:


  • Sales

    Automation

  • Marketing

    Automation

Users can use a drag-and-drop interface to integrate

applications.


Users connect to any services they wish to integrate using

their credentials. They can add detailed steps into workflows or pause the

process for a specified length of time before the next step is activated.


You can thus, for example, automatically send out

confirmation emails when a contact form is submitted.


Price: It has four plans:


  • Free: allowing you to have five bots with 250 actions monthly

  • Startup: $19 monthly

  • Growth: $49 monthly

  • Plus: $99 monthly

#25 Nuvi


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NUVI is an intelligent and intuitive platform

for social media management in real-time. With NUVI, you can group and manage

monitors easier with this tool.


You do not just

follow keywords, hashtags, URLs, or usernames. It combines data from your

company’s Facebook, Twitter, Instagram, and YouTube social media accounts to

help you monitor followers, engagement, and comments.


It is an ideal

choice for enterprises that have considerable scale. They need cloud-based

technologies and frameworks such as NUVI to integrate social media management

and sale operations.


Price: You only get a quote-based plan. You have to contact the vendor to determine the price.


I hope you’ve

found this exhaustive list useful! I am sure some of these tools will fit right

into your kitty.


Management and

scheduling tools are specially made to conserve time and effort for business

owners and give them the desired results. Therefore, start integrating them

into your marketing and management folios and drive better results.


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