How to Change your Location on a Roku Device

You can change the location on your Roku device by using a VPN service. A VPN, or a virtual private network, directs your internet traffic through an encrypted tunnel. Your IP address is disguised, which gives you access to websites and services otherwise unavailable in your location. Besides that, a VPN keeps your network safe and prevents intrusions. Our recommendation is to use ExpressVPN.


How to Change your Location on a Roku Device


It’s important to note that Roku devices don’t support VPN by default. However, it’s not impossible to set it up. You can use the ExpressVPN app for routers, a virtual VPN router, or an ExpressVPN manual configuration.



  1. If you don’t have it already, get the ExpressVPN subscription. You can do so by visiting this page.

  2. Set up a VPN router or a virtual VPN router.

    • If you’re using the ExpressVPN app for routers, you need to have a compatible Asus, Linksys, or Netgear router. You can find detailed instructions for setting up the app on the ExpressVPN website

    • If you want to use a manual configuration, you can check out this page to see a list of compatible routers along with further instructions.

    • Using a virtual VPN router requires knowledge and experience, so we don’t recommend using this option if you’re new to the VPN world. Setting up a virtual ExpressVPN router is possible for both Windows and Mac



  3. Set up your Roku device and account. Since you want to change the location of your device and match it to the location of your VPN, you’ll need to perform a factory reset on Roku by following the steps below:

    1. Tap “Settings.”

    2. Tap “System.”

    3. Tap “Advanced system settings.”

    4. Tap “Factory reset.”

    5. Once you reset it, follow the instructions for setting up your Roku device. When you see the option to connect to a Wi-Fi network, select the VPN router you’ve set up earlier.

    6. Set the location for your Roku. The location of your account needs to match the location of your VPN. For example, if the location of your VPN is the US, you need to put the US as your Roku’s location, too.

      • If you already have a Roku account and the locations match, sign in to your account.

      • If you already have a Roku account and the locations don’t match, you’ll need to create a new account.

      • If you don’t have a Roku account, select the same location as your VPN server when creating one.



    7. Finish setting up your account.




Now you’ve successfully changed the location of your Roku device using ExpressVPN. Besides enjoying the content on Roku, you can be sure your network is secure and your information protected.


How to Change Your Account Region on a Roku Device


Depending on your region, Roku gives you access to different channels. Roku sets your region from the second you connect it to the internet by remembering the IP address you used. Once you’ve set your account, there’s no way to change the region. But what happens if you moved and you want to set up a different region? In that case, you’ll have to say goodbye to your old account and create a new one. Here’s what you need to do:



  1. Create a new account and set the desired region.

  2. Perform a factory reset on your Roku device:

    • Tap “Settings.”

    • Tap “System.”

    • Tap “Advanced system settings.”

    • Tap “Factory reset.”



  3. Link your new account to the Roku device.


You can also change your account region even when you haven’t moved with the help of ExpressVPN. If you want to change your region using it, you first need to set up ExpressVPN on your router and then repeat the steps mentioned above.


How to Change the Netflix Location on a Roku Device


Depending on the region you’ve selected on your Roku, you’ll have access to all channels that are available in that region. For example, if you have the USA as the account region, you’ll have access to the American Netflix as a channel.


To change the Netflix location on a Roku device, you need to set up ExpressVPN on your router or create a virtual router. By using the VPN, your network traffic will be rerouted, and your IP address will be changed. The new IP address needs to match the region you select on your Roku device. With ExpressVPN’s help, you change your location without physically moving. Thus, you get access to different content on Netflix by disguising your IP address through ExpressVPN.


Additional FAQs


Will changing my location to the US on a Roku allow me to watch American Netflix?


Yes, changing your location to US on a Roku will allow you to enjoy American Netflix. Since the content you have available on Netflix depends on your region, many decide to use a VPN to change their IP address. By doing so, you get access to the content of that specific region.


Ensure you always use the VPN server when trying to access American Netflix. Otherwise, the app will recognize your real IP address, and you’ll only see the content available in your region.



Enjoy Roku Regardless of Your Location


With the help of ExpressVPN, you can enjoy all content on Roku, regardless of where you are. We hope you now know how to change the location on a Roku device. By using ExpressVPN, you change your device’s IP address, which allows you to stream content on Roku even when you’re not physically in a particular region.


Don’t let your geographical location stop you from enjoying Roku. Install ExpressVPN, and you could watch content from all around the world without leaving your house.


Have you ever used VPN on your Roku device? What VPN service did you use? Tell us in the comments section below.

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